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商品編號： 9-601-057 出版日期： 2001/05/09 作者姓名： McAfee, Andrew;Knoop, Carin-Isabel;Reavis, Cate 商品類別： Operations management 商品規格： 21p 再版日期： 2001/08/10 地域： Switzerland 產業： Apparel accessories;Pharmaceuticals;E-commerce 個案年度： 2001 - 2001
商品敘述：
Describes a leading pharmaceutical company''s approach to developing e-business capabilities throughout the organization. Highlights the company''s decision to approach e-business on a more centralized manner.
涵蓋領域：
Restructuring;Technology;Advertising strategy;Organizational change;Disruptive innovation;Implementing strategy
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